THE SAFER BRAKING TECHNOLOGY®
Pulse® is the rear-end collision deterrent that rapidly brightens and dims your third brake light 4 times when you press the brake pedal. (The cycle bursts of light do not repeat upon any subsequent application of the brakes for 5 seconds so as not to annoy trailing drivers in stop-and-go traffic.)
PULSE® PROTECTS
Pulse® Safer Braking Technology® is the safest distance between two points.
With Pulse® on board, you’ll have peace of mind knowing you’ve done everything
you can to protect yourself and your family from “the Other Guy.”
ROUGHLY 8% OF ALL MOTOR VEHICLE FATALITIES NATIONWIDE ARE DISTRACTED DRIVING RELATED
The National Highway Traffic Safety Administration (NHTSA) defines distracted driving as any activity that diverts attention from safe driving…
CRASH AVOIDANCE TECHNOLOGY MAY BE THE MOST PROMISING AVENUE FOR REDUCING CRASH RISKS RELATED TO DISTRACTIONS OF ANY TYPE
Researchers have consistently linked texting or otherwise manipulating a cellphone to increased risk. Some studies, but not all, have found that talking on a cellphone also increases crash risk…
MANY AMERICANS PERCEIVE A RISE IN DANGEROUS DRIVING
Many U.S. adults feel that driving in their area has become more dangerous than it was before the coronavirus pandemic…
2019 DISTRACTED DRIVING STUDY-PUBLIC ENEMY NUMBER ONE
Every April, to commemorate Distracted Driving Awareness Month, Zendrive shares insights from the largest dataset about how people drive. For our third annual Distracted Driving Study, we analyzed over 160 billion miles of driver data to uncover a dangerous new...
MORE AMERICANS DIED IN CAR CRASHES SINCE 2000 THAN BOTH WORLD WARS
Since January 2000, more Americans have died in car crashes than did in both World Wars, and the overwhelming majority of the wrecks were caused by speeding, drunk or distracted drivers, according to government data. “Where’s the social outrage? There should be social...
SPEED, DISTRACTED DRIVING MAKE U.S. SAFETY BOARD’S ‘MOST WANTED’
Federal safety advocates are targeting three of the worst habits by drivers that kill more than 10,000 people a year: speeding, impaired driving and distractions from electronic gadgets. The U.S. National Transportation Safety Board unveiled its “Most Wanted” list of...
WHY PARENTS SHOULD BE ROLE MODELS ON THE ROAD
For teens, getting behind the wheel is a right of passage—and the stress of having a new teen driver is a right of passage for parents as well. Although many mom and dads have prepared themselves for the process of teaching their teens how to drive, what they may not...
IS HANDS-FREE PHONE USE SAFE WHILE DRIVING?
Most people know just how dangerous it can be to text and drive or hold a phone for a conversation while behind the wheel. To overcome these risks, many people rely on hands-free systems to talk and drive. Are hands-free devices safe to use when driving, or are they...
STAYING SAFE ON SUMMER ROAD TRIPS
For many Americans, summer doesn’t quite feel like summer without a road trip. Whether you’re traveling regionally or nationally, you should follow a pre-trip checklist to make sure your car is ready for the long haul. Your checklist should include two categories of...
WHY STANDARD BRAKE LIGHTS DON’T DO ENOUGH TO PREVENT ACCIDENTS
No one plans on getting into a car accident, but they still happen every day. Millions of accidents occur in the U.S. each year, and thousands of deaths and injuries result. Rear-end collisions make up a significant portion of these accidents—37%, in fact. You might...
Introducing Pulse®
Frequently Asked Questions
Videos
