Everybody is talking about Pulse
Our dealership offers the Pulse Safer Braking Technology system to customers purchasing new Hyundai vehicles. Having worked with my sales team, service technicians and customers, I can attest to the system’s benefit to both the consumer and dealership.
Pulse is designed to enhance the functionality of the center high mounted stop light (CHMSL), pulsing it when the driver first applies the brake. According to a NHTSA study, the use of this device has been linked to a 43% reduction in rear-end collisions. This statistic, plus the fact that 7 Hyundai models received 2011 IIHS Top Safety Pick awards presents a compelling selling point to my customers…While they appreciate the crashworthiness of Hyundai’s vehicles, features such as Pulse offered by our dealership give our customers an additional cost-effective option to proactively prevent rear-end collisions before they happen.
As a result, we are seeing approximately a 90% penetration rate on this product since it has been front-loaded on our new car inventory.
Additionally, I can attest to the Pulse’s quality and ease-of-installation. The device requires approximately 10 minutes to install…our service managers have not observed a single case where the Pulse device was not functioning properly.
Finally, we have experienced excellent support of this product through our sales representative who visits our dealer approximately once every two weeks to maintain stock and train my staff.
As a proud Hyundai dealer in Colorado Springs, I fully endorse Pulse and would highly recommend Hyundai dealers offer this system to their customers.”