Everybody is talking about Pulse
As you know when you initially presented Pulse to me, I was not inclined to pursue it due to our “easy, stress-free, one low price” business model. The requirement to front-load Pulse on every new vehicle automatically would mean our price on every new vehicle would be higher. But, after much research and thought, I came to the conclusion that your product was a service we needed to offer our customers and if priced correctly, would be perceived as an opportunity not an expense. We have seen tremendous response from our customers.
Our salespeople have been passionate about the product since we began with your program. They know Pulse will help keep customers and their families safe and, therefore, has made it very easy for them to present the product’s “value story” when talking to customers. Once customers see Pulse demonstrated, they get it, the love it, and they are willing to pay for it.
Pulse has actually made Jordan stand apart even further from our competition. It has positioned us more firmly in the minds of customers that we are a dealership that cares about it’s customers and will continue to offer products such as Pulse, that will enhance their ownership experience.”