INDIANAPOLIS – (March 25, 2013) – Pulse™, the automotive safety product that improves the reaction time of drivers, especially distracted drivers, by creating an attention-getting alert when cars are slowing or stopping, has renewed its support of racing icon Rhys Millen as an associate sponsor.
Pulse joins veteran performance driver Millen for the 2013 season, where he will fight to preserve his 2012 Pikes Peak International Hill Climb championship title and course record of 09:46.164. Pikes Peak is the second oldest motorsports race in America and a long-standing tradition in Colorado Springs and the Pikes Peak Region.
Millen is a prolific Hollywood stunt driver, Red Bull athlete and second generation Pike’s Peak Hill Climb Champion. In 2012, Millen and Pulse won the overall Pikes Peak championship in a production-based Hyundai Genesis coupe, beating all the unlimited class entries and setting a new world record in the process. For 2013, Millen is building an unlimited class entry, styled after his Hyundai Genesis Coupe, in an attempt to extend his domination of the event.
“We’re excited entering into our second season with Rhys Millen Racing. This relationship is a great platform for us to build relationships in the new car dealership community and to expose car enthusiast consumers to our active safety product and messaging,” says Mark Olson, president of Kinetech, the makers of Pulse. “Besides, there’s an implied obligation to come back and defend your championship, and we certainly want to support Rhys in that.”
Distributed through new car dealerships, Pulse is an aftermarket safety product that causes the third brake light to rapidly Pulse four times when the brake pedal is initially pressed. Recognized by the AOL Autos Innovative New Technology Awards as an “active safety product,” studies by the U.S. Department of Transportation found that distracted drivers are 69 percent more likely to notice cars stopping or slowing if they have a product like Pulse installed.
In addition to its race team, the Rhys Millen Racing facility in Huntington Beach, California, offers a full range of service and aftermarket installation for customers.
“Our team has more than 20 years in the aftermarket performance business, so we’re always looking for partners who share not only our passion for racing , but also for quality, value-added products,” said Rhys Millen of Rhys Millen Racing. “Pulse fits that description perefctly, so we’re excited to have them on our team this season”.