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The Pulse

See behind the scenes of the thinking, the philosophy, the innovation – and the vision – that go into Pulse safer braking technology.

Important Rules of the Road to Be a Safer Driver

Important Rules of the Road to Be a Safer Driver

When you take to the road, you can expect that most drivers you come across will do their best to stay safe and avoid problems. If you would like to do the same, then make sure your brake lights are in working order. Avoid drinking and driving at all costs, and don’t succumb to distractions….

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Important Rules of the Road to Be a Safer Driver
How Does a Pulsing Third Brake Light Make You Safer on the Road?

How Does a Pulsing Third Brake Light Make You Safer on the Road?

If you are seeking a highly effective way to ensure the safety of yourself and your passengers, every time that you drive, you may want to consider investing in a pulsing third brake light. With a third brake light that pulses, rather than steadily illuminates, you can capture the attention of other drivers and reduce…

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How Does a Pulsing Third Brake Light Make You Safer on the Road?
What Is a Safe Following Distance on the Road?

What Is a Safe Following Distance on the Road?

Avoiding a collision requires attentive driving and constant attention to the road ahead. In order to prevent rear-ending the car ahead of you, it is very important to leave plenty of following distance as you drive. With pulsing brake lights, you can encourage other drivers to keep their distance and provide you with plenty of…

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What Is a Safe Following Distance on the Road?
How to Be a Safer Driver

How to Be a Safer Driver

Safety is a top priority on the road, whether you are driving down the street or across the country. You can take certain steps to make yourself a safer driver, like knowing when not to pick up the keys or taking the time to maintain your vehicle. You can also make your car safer by…

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How to Be a Safer Driver
Automotive Accessories to Improve Safety

Automotive Accessories to Improve Safety

The safer you are on the road, the less often you’ll have to worry about repairing damage to your car. There are all kinds of accessories on the market that can help you enjoy a safer ride, from a pulsing third brake light to GPS navigating systems and rear view cameras. Feel free to read…

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Automotive Accessories to Improve Safety
Smartphones may have role in 8.1 percent rise of U.S. traffic deaths | Automotive News

Smartphones may have role in 8.1 percent rise of U.S. traffic deaths | Automotive News

The number of deaths from traffic accidents in the U.S. jumped 8.1 percent in the first half of 2015, suggesting smartphones and other driving distractions could be making America’s roadways more dangerous. http://www.autonews.com/article/20151124/OEM11/151129923/smartphones-may-have-role-in-81?ise-of-us-traffic-

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Smartphones may have role in 8.1 percent rise of U.S. traffic deaths | Automotive News
Tucson-based Williams & Lake acquires Pulse® Rear-end collision avoidance system

Tucson-based Williams & Lake acquires Pulse® Rear-end collision avoidance system

Acquisition complements firm’s SAFETY F1RSTTM system   TUCSON, AZ (May 18, 2015) Williams & Lake, LLC, manufacturer and distributor of the Patented SAFETY F1RST rear-end collision avoidance system announced the acquisition of Pulse® a competing rear-end collision avoidance system. This strategic transaction adds the award winning technology to Williams & Lake’s intellectual property (IP) portfolio….

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Tucson-based Williams & Lake acquires Pulse® Rear-end collision avoidance system
AAA Study on Distracted Driving

AAA Study on Distracted Driving

AAA just released a 71-page report on their large scale study with regard to teen driving behaviors. This report demonstrated that distracted driving is the cause of 6 out of 10 accidents. “Each year, more than 80% of drivers … cite distraction as a serious problem and a behavior that makes them feel less safe…

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AAA Study on Distracted Driving
Everybody’s talkin’ bout the good old days

Everybody’s talkin’ bout the good old days

Home delivery of milk and baked goods was very popular from the 1930s through the 1960s. I love to watch a story like this, that brings something from that time back to life. Check out this 1931 Twin Coach restoration, sponsored by Olson’s Gaskets and Pulse, The Safer Braking Technology!

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Everybody’s talkin’ bout the good old days
David Hobbs talks racing & safety!

David Hobbs talks racing & safety!

NEWS: Listen to race legend David Hobbs talk about his career, and the advances he’s seen in safety technology over the years. Including a special nod for Pulse!

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David Hobbs talks racing & safety!