What's New? Get The Latest Here

The Pulse

See behind the scenes of the thinking, the philosophy, the innovation – and the vision – that go into Pulse safer braking technology.

Seatbelt Safety – Your First Line of Defense

Seatbelt Safety – Your First Line of Defense

Seatbelts are your first line of defense against injuries or death. According to the National Highway Transportation Safety Administration, lap-shoulder belt systems reduce the risk of fatality and serious injury by 50 percent when used. However, most Americans did not regularly use seatbelts until 1984, when the first state laws were passed mandating seatbelt use….

Read More

Seatbelt Safety – Your First Line of Defense
Pulse Partners with Rhys Millen Racing

Pulse Partners with Rhys Millen Racing

Pulse – The Safer Braking Technology joins Rhys Millen Racing as a co-primary sponsor on the No. 67 car in the upcoming 2012 Formula Drift, Global RallyCross Championship and Pikes Peak International Hill Climb. Read More

Read More

Pulse Partners with Rhys Millen Racing
EyeSight Technology Offers Obstacle Detection and Braking Aid

EyeSight Technology Offers Obstacle Detection and Braking Aid

New “EyeSight” technology offers several safety features including “seeing” obstacles ahead and even braking for the driver. Read more

Read More

EyeSight Technology Offers Obstacle Detection and Braking Aid
Teaching children about car safety

Teaching children about car safety

For young parents, teaching your little ones how to behave properly and safely around cars is an important step in their life education. Read more

Read More

Teaching children about car safety
SADD Celebrates Alcohol Awareness Month

SADD Celebrates Alcohol Awareness Month

April was Alcohol Awareness Month and we, of course, want to feature organizations that deal with driver safety on the road. So we set out to find more out about SADD, which stands for Students Against Destructive Decisions. What is SADD? SADD is a national organization whose mission is “to provide students with the best…

Read More

SADD Celebrates Alcohol Awareness Month
LaHood seeks federal texting-while-driving ban

LaHood seeks federal texting-while-driving ban

Transportation Secretary Ray LaHood says distracted driving is still underreported, and he is urging Congress to enact a national law against texting while driving. Read more

Read More

LaHood seeks federal texting-while-driving ban
Despite states’ attempts to crack down on the practice, feds report a 50 percent rise  

Despite states’ attempts to crack down on the practice, feds report a 50 percent rise  

Texting while driving increased 50 percent last year despite a rush by states to ban the practice, federal safety officials said Thursday. Two out of 10 drivers say they’ve sent messages from behind the wheel – and that spikes much higher among young adults.

Read More

Despite states’ attempts to crack down on the practice, feds report a 50 percent rise  
Smart bumpers: Carmakers roll out features to prevent accidents  

Smart bumpers: Carmakers roll out features to prevent accidents  

At this year’s L.A. Auto Show, carmakers are highlighting safety features that focus on preventing accidents rather than merely surviving them. Read more

Read More

Smart bumpers: Carmakers roll out features to prevent accidents  
Airbag Safety 101

Airbag Safety 101

In recent news, Toyota Motor Corp. recalled 308,000 vehicles to inspect possible airbag defects in certain 2007 and 2008 RAV4 and 2008 Highlander SUVs sold in the U.S. With airbags in the news it seems like an ideal time to talk about airbags; how they work, and how they’ve affected automobile safety. Airbag Safety Facts…

Read More

Airbag Safety 101
Why It Pays to Brake Slowly

Why It Pays to Brake Slowly

In something as simple as braking, there is a smart way and there is also a less efficient way of performing this straight forward driving task. Many motorists tend to wait until the last second to get on the brakes for red lights, stop signs or a traffic slowdown. Read more

Read More

Why It Pays to Brake Slowly