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The Pulse

See behind the scenes of the thinking, the philosophy, the innovation – and the vision – that go into Pulse safer braking technology.

2019 Distracted Driving Study-Public Enemy No. 1

2019 Distracted Driving Study-Public Enemy No. 1

Every April, to commemorate Distracted Driving Awareness Month, Zendrive shares insights from the largest dataset about how people drive. For our third annual Distracted Driving Study, we analyzed over 160 billion miles of driver data to uncover a dangerous new category of distracted drivers: Phone Addicts. This growing category of hyper-connected individuals exhibit a pattern…

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2019 Distracted Driving Study-Public Enemy No. 1
More Americans have died in car crashes since 2000 than in both World Wars

More Americans have died in car crashes since 2000 than in both World Wars

Since January 2000, more Americans have died in car crashes than did in both World Wars, and the overwhelming majority of the wrecks were caused by speeding, drunk or distracted drivers, according to government data. “Where’s the social outrage? There should be social outrage,” said Robert L. Sumwalt, chairman of the National Transportation Safety Board….

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More Americans have died in car crashes since 2000 than in both World Wars
Speed, Distracted Driving Make U.S. Safety Board’s ‘Most Wanted’

Speed, Distracted Driving Make U.S. Safety Board’s ‘Most Wanted’

Federal safety advocates are targeting three of the worst habits by drivers that kill more than 10,000 people a year: speeding, impaired driving and distractions from electronic gadgets. The U.S. National Transportation Safety Board unveiled its “Most Wanted” list of safety enhancements on Monday and three of the 10 focused on driver behaviors that could…

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Speed, Distracted Driving Make U.S. Safety Board’s ‘Most Wanted’
Why Parents Should Be Role Models on the Road

Why Parents Should Be Role Models on the Road

For teens, getting behind the wheel is a right of passage—and the stress of having a new teen driver is a right of passage for parents as well. Although many mom and dads have prepared themselves for the process of teaching their teens how to drive, what they may not know is that driving safety…

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Why Parents Should Be Role Models on the Road
Is Hands-Free Phone Use Safe While Driving?

Is Hands-Free Phone Use Safe While Driving?

Most people know just how dangerous it can be to text and drive or hold a phone for a conversation while behind the wheel. To overcome these risks, many people rely on hands-free systems to talk and drive. Are hands-free devices really safe to use when driving, or are they just one more distraction that…

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Is Hands-Free Phone Use Safe While Driving?
Staying Safe on Summer Road Trips

Staying Safe on Summer Road Trips

For many Americans, summer doesn’t quite feel like summer without a road trip. Whether you’re traveling regionally or nationally, you should follow a pre-trip checklist to make sure your car is ready for the long haul. Your checklist should include two categories of preparedness: Reducing your risk of accidents and being prepared for accidents. Get…

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Staying Safe on Summer Road Trips
How to Avoid Distractions While Driving

How to Avoid Distractions While Driving

Everyone knows that distracted driving is dangerous. In fact, it’s one of the top causes of traffic accidents. The following tips can help you avoid distractions and keep your attention on the road. And to protect yourself from distracted drivers who may be behind your car, consider installing a pulsing third brake light. Avoid visual…

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How to Avoid Distractions While Driving
Why Standard Brake Lights Don’t Do Enough to Prevent Accidents

Why Standard Brake Lights Don’t Do Enough to Prevent Accidents

No one plans on getting into a car accident, but they still happen every day. Millions of accidents occur in the U.S. each year, and thousands of deaths and injuries result. Rear-end collisions make up a significant portion of these accidents—37%, in fact. You might think that your standard brake lights will do enough to…

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Why Standard Brake Lights Don’t Do Enough to Prevent Accidents
Strategies for Reducing the Risk of Rear-End Collisions

Strategies for Reducing the Risk of Rear-End Collisions

Rear-end collisions are among the most common types of car accidents in the U.S. Although insurance coverage will take care of the property damage and pay the medical expenses, prevention is always preferable. Consider using the following simple strategies for reducing your risk of rear-end collisions. Install a pulsing third brake light. If you’re planning…

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Strategies for Reducing the Risk of Rear-End Collisions
What Kinds of Injuries Are Common in Rear-End Collisions?

What Kinds of Injuries Are Common in Rear-End Collisions?

Rear-end collisions are extremely common—and dangerous. Even at slow speeds, these kinds of collisions can cause a long list of potentially serious injuries. Preventing these collisions, and the resulting injuries, from occurring is why Pulse exists. Here is a look at just a few of the injuries that are common in rear-end collisions. Whiplash Whiplash…

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What Kinds of Injuries Are Common in Rear-End Collisions?