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The Pulse

See behind the scenes of the thinking, the philosophy, the innovation – and the vision – that go into Pulse safer braking technology.

Why Parents Should Be Role Models on the Road

Why Parents Should Be Role Models on the Road

For teens, getting behind the wheel is a right of passage—and the stress of having a new teen driver is a right of passage for parents as well. Although many mom and dads have prepared themselves for the process of teaching their teens how to drive, what they may not know is that driving safety…

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Why Parents Should Be Role Models on the Road
Is Hands-Free Phone Use Safe While Driving?

Is Hands-Free Phone Use Safe While Driving?

Most people know just how dangerous it can be to text and drive or hold a phone for a conversation while behind the wheel. To overcome these risks, many people rely on hands-free systems to talk and drive. Are hands-free devices really safe to use when driving, or are they just one more distraction that…

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Is Hands-Free Phone Use Safe While Driving?
Staying Safe on Summer Road Trips

Staying Safe on Summer Road Trips

For many Americans, summer doesn’t quite feel like summer without a road trip. Whether you’re traveling regionally or nationally, you should follow a pre-trip checklist to make sure your car is ready for the long haul. Your checklist should include two categories of preparedness: Reducing your risk of accidents and being prepared for accidents. Get…

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Staying Safe on Summer Road Trips
How to Avoid Distractions While Driving

How to Avoid Distractions While Driving

Everyone knows that distracted driving is dangerous. In fact, it’s one of the top causes of traffic accidents. The following tips can help you avoid distractions and keep your attention on the road. And to protect yourself from distracted drivers who may be behind your car, consider installing a pulsing third brake light. Avoid visual…

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How to Avoid Distractions While Driving
Why Standard Brake Lights Don’t Do Enough to Prevent Accidents

Why Standard Brake Lights Don’t Do Enough to Prevent Accidents

No one plans on getting into a car accident, but they still happen every day. Millions of accidents occur in the U.S. each year, and thousands of deaths and injuries result. Rear-end collisions make up a significant portion of these accidents—37%, in fact. You might think that your standard brake lights will do enough to…

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Why Standard Brake Lights Don’t Do Enough to Prevent Accidents
Strategies for Reducing the Risk of Rear-End Collisions

Strategies for Reducing the Risk of Rear-End Collisions

Rear-end collisions are among the most common types of car accidents in the U.S. Although insurance coverage will take care of the property damage and pay the medical expenses, prevention is always preferable. Consider using the following simple strategies for reducing your risk of rear-end collisions. Install a pulsing third brake light. If you’re planning…

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Strategies for Reducing the Risk of Rear-End Collisions
What Kinds of Injuries Are Common in Rear-End Collisions?

What Kinds of Injuries Are Common in Rear-End Collisions?

Rear-end collisions are extremely common—and dangerous. Even at slow speeds, these kinds of collisions can cause a long list of potentially serious injuries. Preventing these collisions, and the resulting injuries, from occurring is why Pulse exists. Here is a look at just a few of the injuries that are common in rear-end collisions. Whiplash Whiplash…

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What Kinds of Injuries Are Common in Rear-End Collisions?
Talking to Your Teen About Safe Driving Practices

Talking to Your Teen About Safe Driving Practices

Learning to drive and taking the car out for the first time alone is a right of passage for teenagers—and their parents. One of the most valuable lessons you can pass on to your teenager is the importance of safe driving. Teaching them that safe driving matters will protect them and reduce the risk of…

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Talking to Your Teen About Safe Driving Practices
Why Are Rear-End Collisions So Common?

Why Are Rear-End Collisions So Common?

Rear-end collisions are consistently the most common kind of accident that occurs on the roads. There are several reasons that rear-end collisions happen so often, including the unreliable nature of brake lights. Here are some of the reasons drivers are so likely to be involved in rear-end collisions. Unsafe Following Distance Often, drivers follow other…

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Why Are Rear-End Collisions So Common?
Busting Myths About Pulse

Busting Myths About Pulse

Did you know that 38% of accidents are rear-end collisions? According to the Department of Transportation, 90% of those accidents could be prevented if drivers had a single extra second of warning that the people in front of them were stopping. Pulse is designed to give you that extra second. Pulse is a center-mounted brake…

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Busting Myths About Pulse