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The Pulse

See behind the scenes of the thinking, the philosophy, the innovation – and the vision – that go into Pulse safer braking technology.

Talking to Your Teen About Safe Driving Practices

Talking to Your Teen About Safe Driving Practices

Learning to drive and taking the car out for the first time alone is a right of passage for teenagers—and their parents. One of the most valuable lessons you can pass on to your teenager is the importance of safe driving. Teaching them that safe driving matters will protect them and reduce the risk of…

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Talking to Your Teen About Safe Driving Practices
Why Are Rear-End Collisions So Common?

Why Are Rear-End Collisions So Common?

Rear-end collisions are consistently the most common kind of accident that occurs on the roads. There are several reasons that rear-end collisions happen so often, including the unreliable nature of brake lights. Here are some of the reasons drivers are so likely to be involved in rear-end collisions. Unsafe Following Distance Often, drivers follow other…

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Why Are Rear-End Collisions So Common?
Busting Myths About Pulse

Busting Myths About Pulse

Did you know that 38% of accidents are rear-end collisions? According to the Department of Transportation, 90% of those accidents could be prevented if drivers had a single extra second of warning that the people in front of them were stopping. Pulse is designed to give you that extra second. Pulse is a center-mounted brake…

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Busting Myths About Pulse
Why Motorcyclists Need to Stand Out on the Road

Why Motorcyclists Need to Stand Out on the Road

You should always try to stand out and make yourself visible when you drive. You should do this no matter what kind of vehicle you drive, but it’s more important for motorcycle drivers. This is partially due to the fact that motorcyclists don’t have the same amount of protection as someone who drives an SUV,…

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Why Motorcyclists Need to Stand Out on the Road
How Common Are Rear End Collisions?

How Common Are Rear End Collisions?

Rear end collisions happen every day all around the world, even though there are many ways to avoid them. Distracted driving is one of the most common reasons for collisions, and not leaving enough space between two cars leads to risky situations as well. However, there are steps you can take and additions you can…

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How Common Are Rear End Collisions?
What Are the Most Common Driver Distractions?

What Are the Most Common Driver Distractions?

Nobody’s perfect, and even the most focused people are prone to distractions now and then. Unfortunately, these distractions can quickly turn into car accidents, which can result in property damage, personal injury, and even death. Stay off of your phone, eat once you get to work, and do your makeup before you get in the…

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What Are the Most Common Driver Distractions?
Should You Install Your Own Pulsing Brake Light?

Should You Install Your Own Pulsing Brake Light?

Going out of your way to stay safer on the road can pay off, and there are many ways you can do it. Adding a third pulsing brake light to your vehicle makes you easier for other drivers to see, even if they’re distracted. If you work with a professional to install and maintain your…

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Should You Install Your Own Pulsing Brake Light?
How Most Rear End Collisions Can Be Prevented

How Most Rear End Collisions Can Be Prevented

Rear end collisions account for many accidents on the road, but most of them could be avoided with better preparation and driving habits. Making your vehicle more visible to other drivers with a pulsing brake light and following other cars at an appropriate distance can help you stay out of rear end collisions, so you…

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How Most Rear End Collisions Can Be Prevented
After-Market Modifications to Improve Your Car’s Safety

After-Market Modifications to Improve Your Car’s Safety

No matter what kind of car you drive, safety should be your primary concern on the road. If your car doesn’t have the best safety ratings or you just want to keep your risk of an accident as low as possible, there are some upgrades you can make to boost the safety of your car…

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After-Market Modifications to Improve Your Car’s Safety
Learn More About Different Braking Laws

Learn More About Different Braking Laws

Part of being a responsible driver is knowing the rules of the road. Some of the most essential driving rules are those related to driving at a reasonable speed and ensuring that your vehicle is safely able to stop and slow down. If you have not thought about your brakes lately, you might take your…

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Learn More About Different Braking Laws