The Mother Of Invention.
Legend has it that in 1973, a San Francisco cab driver was rear-ended for the twelfth time. In frustration,
the cabbie hard-wired a truck light to his rear brake lights and placed it in his back window, effectively
inventing the third brake light. Story goes, he’s never been rear-ended since.
In 1986, the Center High Mount Stop Lamp (CHMSL) – or what we all think of as the “third brake light” – was
mandated for use in the United States. The theory, of course, was that a brake light placed higher and more prominently
at the back of the car would help to prevent rear-end collisions. Does it work? No automobile or light duty truck
manufactured after 1991 for sale in the US has been manufactured without a third brake light, so you tell us!
In 2002, Daimler-Chrysler tested the benefits of a flashing brake light1. In 2009, the NHTSA studied and
published a report on the effectiveness of a flashing third brake light showing that a flashing brake light improved
the reaction time of the driver in a trailing vehicle by approximately 40%2. The same DOT study showed that a distracted driver was 69% more likely to notice the car ahead of them slowing or stopping, if that car was equipped with a flashing third brake light.
The Pulse Difference.
Pulse™ spent two years in research and development to ensure that our safer braking technology meets regulatory requirements for use in all 50 states.
Step on the brake pedal and Pulse™ goes to work pulsing, rather than flashing, the third brake light. What’s the difference? NHTSA regulations restrict flashing lights to emergency vehicles. Our award winning technology causes the third brake light to remain steady burning, even while the light pulses.
Pulse™ is proudly designed and manufactured in America and each unit is hand-tested twice at our factory before being shipped to the dealer. And it works on all makes and models of cars.
1. “Safety Benefits of Flashing Brake Lights”, by Dr. Joerg Breuer, Daimler Chrysler; September 25, 2002
2. “Assessing the Attention-Gettingness of Brake Signals: Evaluation of Optimized Candidate Enhanced Braking Signals”, DOT HS 811-129; May 2009