Pulse News

On The Road.

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David Hobbs gives us an inside on his legendary racing career, as a driver as well as commentator.  He's seen many changes over the years, including the many upgrades to safety technology!!


Kinetech President, Mark Olson, was interviewed as FLEET Solutions Magazine takes a closer look at rear-end collision causes and avoidance.

See full article here...

It's stories like this that make you really keep the faith.  This man is doing it right for himself, and for so many others in the process!

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$2,368.00 could get you an awful lot back then... Throughout the years, Mustang has held strong as one of the top mass-produced "muscle cars" in the U.S., selling nearly 72k in 2013!  We can't deny, it is still one bad mother.


An approximated 400 Mopar project cars went up for sale this past weekend.  Cash buyers only, let's do some horse tradin'!

A few words come to mind when you catch just a glimpse of what's new this year at the Detroit Auto Show... Aggressive, luxurious and FAST! 

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Who doesn't hate it when their favorite brand of jeans discontinues the style that fits perfectly? But what happens when they discontinue your favorite car? Sometimes, things are not so easily replaced.


While Pulse has yet again thrown our support behind Rhys Millen Racing as they defend their world record 2012 overall championship, it looks like Honda and Simon Pagenaud are preparing an entry for the soccer mom in all of us. Let’s see what the mountain has to say about it! Read more...

Rhys Millen's Formula Drift manufacturer Hyundai transformed their homepage to feature photos, videos and an incredible sweepstakes

Pulse Renews Rhys Millen Racing Sponsorship

A motorcycle sits in the corner of Mark Olson’s office. It is the motorcycle John Kocinski used to win the 1993 U.S. Grand Prix in Salinas, Calif. What makes the motorcycle, a Cagiva V593, a bit more special is that there wasnÂ’t another Moto Grand Prix in the United States again until 2005. Read more...

Indianapolis-based Pulse has renewed its support of racing icon Rhys Millen as an associate sponsor.

Pulse, an automotive safety product that helps improve the reaction time of drivers in traffic by creating an attention-getting alert when cars are slowing down or stopping, will join veteran performance driver Millen for the 2013 season, according to a Pulse press release. Read more...

Could you own a McLaren F1 for 13 years without driving it? One owner did and now the rare vehicle is for sale. Read more

Every dealership seems to be having a tax sale. Are you looking at the best type of vehicle for your little ones?  Indy Auto Blog gives us some tips on Finding The Right Car For Your Kids. 

INDIANAPOLIS – (March 7, 2013) – Pulse™, the automotive safety product that improves the reaction time of drivers, especially distracted drivers, by creating an attention getting alert when cars are slowing down or stopping, today announces it is partnering with third generation race car driver Andrew Hobbs as a primary sponsor to his #15 car. Read more...

Commentator Rick DeBruhl gives his thoughts on the car the went to auction recently at Barrett Jackson. What do you think? Read the article here...

Driving in winter weather can be tricky and unpredictable. Always keep an emergency kit with you. Not sure what to put in your kit? Read here to find out what you need!

Lighthearted and fun, the below video was the culmination of an award winning "best practices" presentation prepared by Territory Manager, Jill Ferraro. The presentation focused on customer referals and the importance of deep relationships in the car business. Special thanks go to the Sales team at Gurley Leep Kia, the Gurley Leep Auto Group, and the Jordan Auto Group.


The Indianapolis Auto Show put on display new makes and models that are sure to please! 

Don't miss out on the industry's latest and greatest.

When: 11 a.m. to 9 p.m. Thursday through Sunday; 11 a.m. to 6 p.m. Dec. 31 and Jan.1. 

Where: Indiana Convention Center.                  

Admission: Adults $7 at the door, $6 online; children 12 and younger free with an adult; active-duty military personnel, police officers and firefighters free with ID.

Info: www.indyautoshow.com.

As winter weather rolls here, here are 10 safety tips we found to help keep you and your loved ones safe.  Read more...

Since the beginning of this year, AOL Autos, in collaboration with Endgaget and Autoblog, have been assessing all the latest automotive technology in telematics, connectivity, and active safety. They examined products that improve everything from how Bluetooth functions to the way cars report low tire pressure. In the highly competitive automotive industry, retailers are continually seeking to develop products that will appeal to consumers and add to the quality of the driving experience. The AOL Auto “Technology of the Year Award” spotlights the innovators in our industry, and Pulse is proud to have been nominated.

The field has now been narrowed down to the final six, and the winner will be announced at the Consumer Electronics Show in Las Vegas on January 9. You can see the products in action here:

AOL Technology of the Year Award Finalists

PULSE wishes all the finalists the best of luck!


Numerous details would have to be worked out but will one of the most successful race car drivers of all time give his childhood dream of winning the Indianapolis 500 one more shot?  Read more...

The Indianapolis Motor Speedway wants Smoke, if you'd like to see him race 500 miles in Indianapolis and 600 miles Charlotte on the same day you can join the thousands signing the petition urging him to say "Yes" to the Captain.  Click here to sign the Smoke2Indy petition.

Generation Y has automobile manufacturers and marketers figuring out how to compete with today's technology and how to capture their attention in today's market.  Read more...

From babysitters to doormen to hairstylists, we've broken down the rules of proper Christmas tipping etiquette to ensure jolly holidays all around. Read More...

With the busiest traveling days looming, check out these article that will help you survive and save money.

Insider Tips to Holiday Travel Savings

IndependentTraveler.com's Travel Tips

Whether you're traveling or staying close to home this Holiday Season, we at Pulse wish you safety in all your travels.

Two iconic brands collaborate to deliver interactive, personalized experience...


Studies say that women are earning more and are key decision makers in major purchases. Does dealing with and buying from another woman make a difference to women consumers? These Indianapolis dealership owners believe it matters.

Indy's female auto dealers say they bring another perspective to male-dominated industry. 

See Motortrend's coverage of the 2012 SEMA Auto show of new car photos, latest concepts and more...

Check out this fantastic commercial featuring Pulse partner Rhys Millen!  The outtakes at the end will not disappoint!

So you are doing everything you can to keep you and your loved ones safe but what is being done about the highest risk drivers on the road?  This article dives into the specifics that are being taken to help lower the risks of being on the road with the high risk.

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How safe are worn tires? Even tires with half their tread intact may be riskier than you think.

While doing some research on tires for my Jeep Liberty and was a little surprised by some of what I read here. How do your tires stack up?

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Distracted drivers: We're not trying to scold you or hasten the dawn of a vehicular nanny state. We're just pointing out some of the most dangerous habits behind the wheel.
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Texas college student acknowledged the danger of texting while driving--then faced them. 

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Laws that prohibit specific actions like talking on cell phones while driving and texting while driving have proliferated in recent years. Laws that ban distracted driving all together? This may be the next impact on the situation! 

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Putting premium gas in your car when "premium" is required can often times be overlooked, but can definitely improve overall performance on your vehicle.  Check out this article on why premium gas is required for premium cars.

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Pulse is an honored partner of Rhys Millen Racing and Hyundai North America for the 2012 racing season. Check out Millen's recent results from Global Rally Cross Round 2.

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"One man's harrowing experience serves as a cautionary tale"

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Senior drivers may not have a good grip on their driving abilities. Eighty-five percent rated driving skills as excellent or good, though 25 percent reported a crash. 

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The Rhys Millen Racing RallyCross team season opener kickoffs at Charlotte Motor Speedway, which is considered one of the premier NASCAR tracks in the nation.  Hyundai Factory Driver Rhys Millen takes 2nd in the Last Chance Qualifier moving onto finish 6th in the final.

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"A new study by the National Highway Traffic Safety Administration (NHTSA) reinforces that advice by determining that vehicles driving on tires underinflated by more than 25 percent are three times more likely to be involved in a crash related to tire problems than vehicles with proper inflation."

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Rhys Millen moves into 4th place in points after placing 5th at Round 2 Formula Drift Road Atlanta. Pulse is a proud partner of Rhys Millen Racing/Hyundia North America for the 2012 Formula Drift season.

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New Studies have shown that improper use of a driver's turn signal, or the lack there of, may put drivers at a higher risk for accidents.

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Pulse - The Safer Braking Technology joins Rhys Millen Racing as a co-primary sponsor on the No. 67 car in the upcoming 2012 Formula Drift, Global RallyCross Championship and Pikes Peak International Hill Climb.
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New "EyeSight" technology offers several safety features including "seeing" obstacles ahead and even braking for the driver.
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For young parents, teaching your little ones how to behave properly and safely around cars is an important step in their life education.
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Transportation Secretary Ray LaHood says distracted driving is still underreported, and he is urging Congress to enact a national law against texting while driving.
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Texting while driving increased 50 percent last year despite a rush by states to ban the practice, federal safety officials said Thursday. Two out of 10 drivers say they've sent messages from behind the wheel – and that spikes much higher among young adults.
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At this year’s L.A. Auto Show, carmakers are highlighting safety features that focus on preventing accidents rather than merely surviving them.
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In something as simple as braking, there is a smart way and there is also a less efficient way of performing this straight forward driving task. Many motorists tend to wait until the last second to get on the brakes for red lights, stop signs or a traffic slowdown.
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Self-driving car technology seeks to help reduce road accidents, congestion, and fuel consumption.
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Can you tell exactly how long it will take you to stop in an emergency situation, how much distance you will need?

GM has developed a new technology that can alert drivers to stopped or hard-braking vehicles ahead and other potential crash hazards.
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Almost 20% of all truck accidents involve a rear-end collision. Not some place any of us want to be. For more information, check out this article.

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There are more than 2.5 million rear-end collisions in America each year. The impact is very real, on people and property.

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Rear-end collisions account for nearly 40% of all accidents. Get the picture? If not, you can find a whole gallery of evidence right here.

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